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    <title> ASIS&amp;T UW Chapter Lecture Series</title>
    <link> http://students.washington.edu/asis/podcast.html </link>
    <language> en-us </language>
    <copyright> Oct 2006 </copyright>
    <description>
      This is the ASIS&amp;T UW Chapter Lecture Series podcast. We will be periodically adding additional guest lectures from ASIS&amp;T sponsored events.
    </description>
    <itunes:author> ASIS&amp;T UW Chapter </itunes:author>
    <itunes:category text="Technology"> </itunes:category>
    <itunes:category text="Society &amp; Culture"> </itunes:category>
    <itunes:image> </itunes:image>
    <itunes:owner>
      <itunes:name>ASIS&amp;T UW Chapter</itunes:name>
      <itunes:email> asis@u.washington.edu </itunes:email>
    </itunes:owner>
    <itunes:summary> 
      This is the ASIS&amp;T UW Chapter Lecture Series podcast. We will be periodically adding additional guest lectures from ASIS&amp;T sponsored events. 
    </itunes:summary>
    
    <item>
      <title> Findability </title>
      <link> http://students.washington.edu/asis/podcast.html </link>
      <enclosure url="http://students.washington.edu/asis/Findability.mp3" 
        length="" type="audio/mpeg" />
      <pubdate>  October 18, 2006, 5:55:12 PM </pubdate>
      <description>
        At the crossroads of ubiquitous computing and the Internet, the user experience
        is out of control, and findability is the real story. Access changes the game.
        We can select our sources and choose our news. We can find who and what we need,
        when and where we want. Search is the new interface of culture and commerce. As
        society shifts from push to pull, findability shapes who we trust, how we learn,
        where we go, and what we buy. In this cyberspace safari, Peter Morville explores
        the future present in mobile devices, search algorithms, ontologies, folksonomies,
        findable objects, ambient advertising, and the long tail of the sociosemantic web.
        Reflect with Peter and Joe as they challenge us to think differently about the power
        of search – and findability – to redefine our sources of authority, inspiration,
        and competitive advantage.
      </description>
      <itunes:author> Peter Morville &amp; Joe Janes </itunes:author>
      <itunes:duration> 1:51:59 </itunes:duration>
      <itunes:keywords> </itunes:keywords>
      <itunes:subtitle> A Cyberspace Safari with Peter Morville &amp; Joe Janes </itunes:subtitle>
      <itunes:summary>
        At the crossroads of ubiquitous computing and the Internet, the user experience 
        is out of control, and findability is the real story. Access changes the game. 
        We can select our sources and choose our news. We can find who and what we need, 
        when and where we want. Search is the new interface of culture and commerce. As 
        society shifts from push to pull, findability shapes who we trust, how we learn, 
        where we go, and what we buy. In this cyberspace safari, Peter Morville explores 
        the future present in mobile devices, search algorithms, ontologies, folksonomies, 
        findable objects, ambient advertising, and the long tail of the sociosemantic web. 
        Reflect with Peter and Joe as they challenge us to think differently about the power 
        of search – and findability – to redefine our sources of authority, inspiration, 
        and competitive advantage.
      </itunes:summary>
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